The New Audi A3
The new premium athlete in the compact class is now set to enter the market: Audi proudly presents the second generation of the A3. Powerful four- and six-cylinder engines with up to 184 kW (250 bhp), quattro drive and the new, automatic DSG Direct Shift Gearbox team up with the highly dynamic suspension to provide exactly the driving pleasure you will sense at very first sight when admiring the sporting lines of the body. And the exclusivity of the car's features and materials once again conveys the supreme standard so typical of Audi's large models in the compact class.
The new A3 is therefore entering the market with the clear intention as the most sporting car in its class to thrill not only the loyal A3 driver, but also many new purchasers in the market. And these new customers must be won over against competitors with a big name and a renowned image. Competitors, indeed, who themselves have followed the successful concept of the former Audi A3 in the still young compact premium segment.
To reach this objective the engineers developing the successor to the Audi A3 gave themselves a very demanding brief from the start, focusing in particular on driving pleasure. Clearly defined concepts help to reach this objective, for example the emotional and dynamic exterior design together with the matching, sporting interior, a wide range of engines and transmissions for the first time including a six-cylinder version, and a chassis and suspension clearly setting the new benchmark in this class. A further objective was to outperform the high level of equipment and model features of the first A3 in order to successfully reach additional target groups.
The new Audi A3 therefore has everything it takes to continue - and, indeed, enhance - its predecessor's unique story of success. The second generation stands out through its superior sportiness, highly developed technology and the most dynamic design in its class, giving the car the same pole position clinched by the first generation of the Audi A3 right from the start.
The new A3 is therefore entering the market with the clear intention as the most sporting car in its class to thrill not only the loyal A3 driver, but also many new purchasers in the market. And these new customers must be won over against competitors with a big name and a renowned image. Competitors, indeed, who themselves have followed the successful concept of the former Audi A3 in the still young compact premium segment.
To reach this objective the engineers developing the successor to the Audi A3 gave themselves a very demanding brief from the start, focusing in particular on driving pleasure. Clearly defined concepts help to reach this objective, for example the emotional and dynamic exterior design together with the matching, sporting interior, a wide range of engines and transmissions for the first time including a six-cylinder version, and a chassis and suspension clearly setting the new benchmark in this class. A further objective was to outperform the high level of equipment and model features of the first A3 in order to successfully reach additional target groups.
The new Audi A3 therefore has everything it takes to continue - and, indeed, enhance - its predecessor's unique story of success. The second generation stands out through its superior sportiness, highly developed technology and the most dynamic design in its class, giving the car the same pole position clinched by the first generation of the Audi A3 right from the start.
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